Guide to Useful Covid-19 Resources >

My Marketing

With an annual investment of more than $350,000 for marketing, Darlene Streit puts the power of her extensive network behind your sale

Successfully marketing homes and land requires a targeted strategy, utilizing many different media and communication channels to facilitate sales. In her real estate practice, Darlene is an industry innovator, and invests more than a quarter million dollars each year in sophisticated, relevant, and targeted marketing efforts.

In addition to Sotheby’s International Realty’s marketing, Darlene markets properties through websites, real estate publications, local media, videos, social media, direct mail and worldwide internet syndications. Her comprehensive marketing program is extensive and includes digital, print, and direct mail with an international reach. Darlene’s sophisticated, targeted marketing efforts work for you 24 hours a day, selling your property worldwide.

Lauded for her innovative marketing solutions that combine “cutting edge technology with best-in-class customer service,” Darlene elevates real estate sales to both a science and an art.

Darlene has designed and implemented a profoundly effective network of websites, social media outreach, advertising, direct mail, e-marketing, videos, and publications to connect with prospective sellers and buyers around the world. This comprehensive marketing program is extensive in both breadth and depth, and includes an international reach to key demographics.

These intensive marketing efforts have paid off handsomely for her buyers and sellers. As the #1 sales broker in Santa Fe and the State of New Mexico since 2010 (according to the Santa Fe Association of Realtors MLS) Darlene closed more than $264 million in sales in 2020 alone, based on Sotheby’s International Realty volume.

Darlene is the #2 Broker within Sotheby’s International Realty’s company-owned agencies nationwide and is ranked #22 in the entire country, according to 2020 RealTrends rankings.

Not only has she sold a large volume of properties each year, but she consistently sells her clients’ home in less time and for more money. And her clients have expressed their appreciation for that in the many reviews they have left online:


“The minute we called her to sign up with her services, the wheels turned with speed and precision so that our condo was on the market with high end photographs within a week. We caught the wave before the holidays set in and find ourselves in the fortunate position of closing both a sale and a purchase the week before Christmas.” – Marc B.

“Darlene Streit has tremendous marketing skills. The pictures and video of our home were very impressive. Our home sold in a month’s time at close to our asking price.” – Zillow Reviewer

“Darlene was always professional and profoundly effective in moving through all the legal documents, tracking and obstacles that seem to emerge. She listened and was open to showing up, to do the best job she could throughout the sale of my property, which only took two months on the market. I see the speed of the sale as a testament to her understanding and knowledge of the present real estate market.” – Joy G.

“Darlene is an absolute find.  I interviewed several realtors and knew immediately that she could/would get the job done and she did. I needed the property sold and did not live in New Mexico. Darlene listed, staged, and sold my property in a short period of time.” – Patricia R.

“Darlene herself will answer your calls. Her responsiveness is phenomenal: all inquiries answered immediately or within a half hour. Finally, Darlene is a superb negotiator who will assure you get the best price whether you are buying or selling. You cannot find a more hardworking and effective realtor in Santa Fe” – Zillow Reviewer

“Darlene Streit is a force of nature in the world of real estate! Since results speak for themselves, here are mine: she managed the staging and sale of my home and sold it within a week. BAM! I cannot recommend her highly enough.” Leigh O.


An Overview of some of Darlene’s Marketing Investments

Darlene Streit Marketing Channels


If you’re selling or buying a property, having Darlene’s powerful marketing program and resources behind you ensures all the elements for success are on your side. Call or text Darlene today at 505.920.8001, or email her directly at