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Successfully marketing homes and land requires a targeted strategy, utilizing many different media and communication channels to facilitate sales. In her real estate practice, Darlene is an industry innovator, and she invests in sophisticated, relevant, and targeted marketing efforts that have brought extraordinary results for her clients.

Over and above all of Sotheby’s International Realty’s marketing, Darlene publicizes properties through websites, real estate publications, local media, videos, social media, direct mail and worldwide internet syndications. Her comprehensive marketing program is extensive and includes digital, print, and direct mail with an international reach. Darlene’s sophisticated, targeted marketing efforts work for you 24 hours a day, selling your property worldwide.

Lauded for her innovative marketing solutions that combine “cutting edge technology with best-in-class customer service,” Darlene elevates real estate sales to both a science and an art.

Darlene has designed and implemented a profoundly effective network of websites, social media outreach, advertising, direct mail, e-marketing, videos, and publications to connect with prospective sellers and buyers around the world. This comprehensive marketing program is extensive in both breadth and depth, and includes an international reach to key demographics.

These intensive marketing efforts have paid off handsomely for her buyers and sellers. As the #1 sales broker in Santa Fe and the state of New Mexico since 2010, Darlene has closed more than $2 billion over her career, and helped her clients close on 1,000+ properties worth over $1 billion since 2020 alone.

Darlene was named the #1 Individual Broker among Sotheby’s International Realty’s agents nationwide in 2022 for her 2021 sales, and is consistently ranked as a top agent in the U.S., by Real Trends as published in the Wall Street Journal.

Not only has she sold a large volume of properties each year, but she consistently sells her clients’ home in less time and for more money. And her clients have expressed their appreciation for that in the many 5-star reviews they have left online:

“The minute we called her to sign up with her services, the wheels turned with speed and precision so that our condo was on the market with high end photographs within a week. We caught the wave before the holidays set in and find ourselves in the fortunate position of closing both a sale and a purchase the week before Christmas.” – Marc B.

“Darlene Streit has tremendous marketing skills. The pictures and video of our home were very impressive. Our home sold in a month’s time at close to our asking price.” – Zillow Reviewer

“Darlene was always professional and profoundly effective in moving through all the legal documents, tracking and obstacles that seem to emerge. She listened and was open to showing up, to do the best job she could throughout the sale of my property, which only took two months on the market. I see the speed of the sale as a testament to her understanding and knowledge of the present real estate market.” – Joy G.

“Darlene is an absolute find.  I interviewed several realtors and knew immediately that she could/would get the job done and she did. I needed the property sold and did not live in New Mexico. Darlene listed, staged, and sold my property in a short period of time.” – Patricia R.

“Darlene herself will answer your calls. Her responsiveness is phenomenal: all inquiries answered immediately or within a half hour. Finally, Darlene is a superb negotiator who will assure you get the best price whether you are buying or selling. You cannot find a more hardworking and effective realtor in Santa Fe” – Zillow Reviewer

“Darlene Streit is a force of nature in the world of real estate! Since results speak for themselves, here are mine: she managed the staging and sale of my home and sold it within a week. BAM! I cannot recommend her highly enough.” - Leigh O.


Real Estate Websites

Some of the Many Ways Darlene Promotes Your Property Globally

Darlene’s real estate website
showcasing Properties

Darlene’s luxury real estate websites

Another of Darlene’s websites highlighting
Santa Fe and real estate listings

Showcases the world’s most exceptional
real estate in key markets worldwide

Luxe platform for real estate, connecting
affluent buyers with luxury properties

Offers access to the finest residential
real estate from around the world

Showcasing renowned luxury homes,
unique properties & fine estates

Dedicated exclusively to promoting
contemporary and modern properties

Local listings partner for displaying
​​​​​​​Darlene’s properties for sale

Online exposure for Darlene’s
ranches, acreage, and home listings

The largest online marketplace for
buying and selling land

Showcases the most exclusive land,
ranches and mountain homes in the US

Videos, Virtual Tours & Marketing Materials

Darlene Puts Your Listings in Their Best Light with These Extremely Effective Tools

Custom Videos & Photography
A beautiful video tour and gorgeous
photos to showcase your property

Online exposure for your property on one
of the most popular video websites

Your listing video gains maximum
exposure on this top video website

iGuide 3D Virtual Tours
Buyers can walk through your property
with our stunning online virtual tours

TourFactory’s online virtual home tours
for property exposure

Full Color Brochures
Elegant printed and digital brochures to
highlight the features of your listing

Print Advertising & Direct Mail

Darlene Brings Attention to Your Properties in Publications & With Mailings

Santa Fe New Mexican
Display advertising for listings
in ads & special inserts

HOME Real Estate Guide
Northern New Mexico home guide
advertising in Santa Fe New Mexican

Luxury Magazine Advertising
Unique Homes, LAND Magazine,
Luxury Real Estate Magazine & more

WSJ / Mansion Global
National Exposure in one of the most
respected real estate publications

Local Publications
Display advertising for listings
in Santa Fe magazines & newspapers

Direct Mail Campaigns
Personalized letters, postcards
and mailings for property exposure

Digital Advertising & Social Media

A Robust Network and Cutting Edge Digital Program to Present Your Listing Online

Google Display & Text Ads
Online digital advertising to publicize
current listings

Facebook Ads
Digital advertising to targeted audiences
to promote properties

Instagram Ads
Digital advertising to targeted audiences
to promote properties

Google My Business
Darlene’s Google My Business page
showcasing properties

Darlene’s Facebook pages give a social
media boost to listings

Social media engagement for publicizing
current properties

Online exposure for Darlene’s
listings to social media audiences

Additional social media engagement
for current properties

Powerful digital retargeting and
remarketing tool for listing exposure

​​​​​​​Regularly scheduled e-blasts that feature
your listing’s details

Partner Promotions
Ongoing promotions with our real estate
partners for property exposure

Broker Network
Darlene’s extensive network of top
brokers to promote listings


Enjoy a buying or selling process filled with ease, efficiency, and the depth of experience that only Darlene can provide. Call, text or email today.

Contact Darlene